SIMPLICITY · ORIGINALITY · FLEXIBILITY · BALANCE · AUDIENCE TARGETING · TIMELESNESS
The logo design process is carried out with special care and passion as the logo is the keystone, the seal, the visual imprint of its brand identity and it is used to communicate it in the market and make it recognizable. It acts in the long run and the design decisions to be made require thorough research, study and grasp of the target group and the competition, insight and expertise, with respect to the heritage of the symbol. The goal is to communicate the brand identity in the most direct, simple and clear way. A technically top-notch and functional logotype. Balanced, without unnecessary elements. Flexible to adapt to any scale. A logo that stays in memory and stands the test of time.
LOGOTYPE WORD ORIGINS 🫰
logo- + type < Ancient Greek logos (= word, speech; reason) + Ancient Greek τύπτω – typto (= to strike, beat, smite)
