Having undertaken the logo design for KOUTSOUKOS WINERY, the design of the polyethylene terephthalate (PET) packaging was also implemented, which will be the “kick-off” of the Winery’s identity in the market. The goal set was at the same time a challenge, namely to give a distinct, elegant touch to a category of wine packaging that has a specific bottle & label aesthetic.
Choosing the aesthetics of a glass bottle for the 1 lt & 1.5 lt bottle, the label design was made; on the front side, an oblong cut-out label of black & white print on a transparent sticker and a circular label on the back side, where the barcode of the product is indicated. Five different labels were designed, one for the dry red-white-rosé wines, one for the Harmony red-white-rosé, one for Malagouzia, one for Assyrtiko dry and one for semi-sweet wine. A total of nine labels were designed for the 1 lt bottles and nine labels for the 1.5 lt bottles.
Photoshooting: pikon.gr