Starting with the brand id logo design for the “ELLI’S WAY” fitness studio, the design of the identity of the gym was carried out & the signage in its exterior (shopwindow-sign) and interior. The aim was to point out the distinct character of the gym’s two different training areas, the pilates room and the strength training room. This was achieved by the implementation of murals that highlight the use of each space.
Photoshooting: pikon.gr
