Corporate identity design for KaaranGre, a new company in the field of fashion accessories, aiming for a timeless form with a clear character in the field of fashion and style. The company’s tagline ‘Pure Gutsy Style’ was the guideline for a more aggressive design approach and is printed on the packaging with black thermography, while the logo above with white thermography.
This specific printing method was followed both on the corporate card in two color versions (grey & pink) and on the hand-made boxes of three different sizes, with the medium-sized package having a built-in bronze-lined inner box.
The labels were implemented in the same way, with cut-outs of two sizes (1.5 x 4 cm and 11.5 x 3.7 cm) in three versions of three different #hashtags on one side. The design for a glasses case & a cleaning wipe enclosed in it was also made.
Photoshooting: pikon.gr
