Starting with the brand id logo design for “PERFORM” fitness studio, the design of the identity of the fitness area and its signage was carried out. The aim was on the one hand to highlight in a simple & dynamic way the organic & retro wave style of the logo (which refers to an imprint-interactive power step) with white neon lighting, on the other hand to find relevant mottos with the word perform, which were placed internally with reliefs pvc letters ..in dialogue with natural and artificial light.
Photoshooting: pikon.gr
Renovation: INWORKS
