Starting with the brand id logo design for the “OTTO” pizzeria and the pizza box-packaging, the design of the identity of the pizzeria was carried out & the signage in its exterior (shopwindow-sign). The aim was to give the brand id a Neapolitan sophistication. The source of inspiration was the color palette of the Neapolitan flag (yellow-red) 🍕, the characteristic signs found in the open-air markets of Naples, as well as the characteristic mask of the classic character Pulcinella, which comes from the Commedia dell’Arte of the 17th century and is a main character of Neapolitan puppetry.
Photoshooting: pikon.gr
